Logo Design & Branding
Custom logos and complete brand identities for businesses that want to look as good as they are.
Custom Logo Design
Your logo is the first thing customers notice and the last thing they forget. Since 2011, Shane Almgren Design has created custom logos and brand identities for hundreds of businesses—468 at last official count, and we've been busy since—across Nashville and six continents: restaurants and contractors, law firms and nonprofits, startups and a federal agency or two.
Every logo is designed from scratch – no templates, no AI generators, no clip-art mashups – by one designer who sticks with your brand from the first sketch to the final file.
A great logo does four jobs at once: it grabs attention, sets you apart from competitors, tells customers what kind of business you are, and stays recognizable everywhere from a smartphone screen to a highway billboard.
Every logo design project includes:
-
Multiple original concepts — distinct directions to choose from, not variations on one idea
-
Revision rounds — we refine your favorite until it's right
-
Every file you'll ever need — vector source files (AI/EPS/SVG), high-res PNG and JPG, print-ready and web-ready versions, full-color, one-color, and reversed (white) variations
-
Full ownership — the finished logo is 100% yours
Logo Portfolio
Sometimes we present a client several concepts and they pick a different one than we would have. That's fine — they get their favorite on the storefront, we get to show ours off right here. Win-win.
Branding & Identity Kits
A logo is the cornerstone; a brand is the whole building. A branding kit takes your new logo and turns it into a complete, consistent identity — so your business card, website, invoice, and Instagram all unmistakably belong to the same company. Consistency is what turns a logo into recognition, recognition into trust, and trust into revenue.
A complete identity kit can include:
-
Color palette — primary and secondary colors with exact codes for print (CMYK/Pantone) and screen (HEX/RGB)
-
Typography — the fonts for your headlines, body text, and everything between
-
Business cards — designed, and printed at wholesale through our print brokerage
-
Stationery — letterhead, envelopes, email signature
-
Social media kit — profile images, cover graphics, post templates sized for each platform
-
Brand guidelines — a simple reference document so anyone (a sign shop, a web developer, your new marketing hire) uses your brand correctly
Kits are built to fit — a food truck doesn't need what a law firm needs. Tell us where your brand shows up and we'll scope the kit around it.
How it Works
-
Discovery. A conversation about your business, your customers, your competitors, and what you want people to feel when they see your name.
-
Concepts. We design original directions and present them with reasoning — not just "which do you like?" but why each works.
-
Refine. Your feedback shapes revisions until the design is exactly right.
-
Deliver. You get the complete file package, organized and labeled, plus a walkthrough of what each file is for. No mystery folders.
Most logo projects are finished in under two weeks; full identity kits typically run 3–4 weeks depending on scope.